Comprehensive preparation of the OFFZMI information project aimed at helping novice startups to successfully setting up a website to meet the requirements of Google Ad Grants. At the time of the start of cooperation, the OFFZMI platform already contained a lot of materials from users, which required particularly painstaking work to optimize the content.
About the organization
The mission at OFFZMI is to bridge the gap between the realms of ideas and their implementation. The platform features stories from aspiring entrepreneurs that resonate with like-minded people around the world. Through insightful interviews and compelling stories, multiple aspects of the startup ecosystem are revealed, shedding light on groundbreaking innovation around the world, with a special focus on the growing startup scene in Ukraine.
Types of publications in the project:
- Interviews with founders. OFFZMI journalists publish interesting interviews with the founders of successful startups, from which you can learn about how the idea was born, what problems were encountered along the way, how they managed to overcome them and achieve success.
- Startup profiles. The project team carefully profiles promising startups, shedding light on their innovative solutions and the impact they seek to make in their industries.
- Entrepreneurial education. OFFZMI is committed to developing an informed community by providing valuable resources and advice to aspiring and existing business leaders.
- Industry overview. The project analyzes and presents to readers information about the latest trends in the development of various sectors of the economy in different countries, seeking to provide the audience with information about the most promising areas of activity.
- Technologies and tools. Describes the critical technology tools and platforms that can help startups achieve their operational and growth goals.
See the project website for more details.
Goals and objectives
To receive Google Ad Grants, a project must meet strict requirements. At the same time, the OFFZMI platform was developed largely through community efforts; many publications did not meet the requirements of Google Ad Grants, for example, they contained broken links or advertised sites that Google classified as irrelevant.
Basic setting up a website:
- information about the mission of the organization, which must be clearly formulated;
- high-quality optimization;
- secure HTTPS protocol;
- only working links;
- block with non-commercial articles;
- regularly updated blog;
- benefit to society;
- there is no advertising that is not related to the organization’s field of activity.
The task was set to conduct an analysis, identify shortcomings, help correct errors, if possible, preserving all useful information materials.
Result
Our specialists deeply studied the information content of the site and made the necessary changes. In addition, according to our recommendations, the structure of the site was improved and a more detailed description of the project was added.
After accepting the Google Ad Grants application, our PPC specialist helped set up an effective advertising campaign.
Begin by entering your first and last name to establish your identity. The next crucial step is providing your email address; remember, it must be a business, branded, or corporate email, as generic email addresses are not accepted. This is to ensure a professional level of communication and to filter out non-serious inquiries.
You are also required to include your website’s URL. This is vital as it gives context and allows for a preliminary assessment of your online presence, which is integral to the audit process. Furthermore, you must clarify your status regarding NGO registration or your interest in Google Ad Grants. This information is essential for tailoring the audit to your specific needs and circumstances.
After you have filled in all these details with precision and care, review them to ensure accuracy and completeness. Submitting accurate and comprehensive information is crucial for a meaningful audit.