This is how Google Ad Grant helps ensure the activity and uninterrupted operation of your account. The goal of updating the rules is to “move from effortless spending to meaningful conversions.”
To improve interaction with users and activate relevant conversations, Google created its first affinity rule. It lies in the fact that “there are no key words in one word.” The keywords that you enter into your Google Ad Grants account are the words that are likely to be searched by advertising and have the potential to appear in search results. Google has determined that every keyword must include at least two words. This is rule number 1.
Keywords with low bitterness scores
Another rule says that you should reduce keywords that have a bitterness score of 1 or 2. The bitterness score is an indicator of the relevance of the keyword in your posts and on target pages. Therefore, Google asks you to reduce low-volume keywords and not show adverts for them.
Minimum click-through rate (CTR)
Another rule is not click-through rate, as the relevance tool is useless. Your click-through rating is based on the number of people who are staring at you, divided into the number of people who are watching you. If your click-through rate is less than 5%, you are at risk of having your account suspended.
Google Ad Grant benefits: Geographical location
The fourth method of ensuring relevance is stunning for the purpose of geotargeting. You can indicate which geographic area your noises may occur in. If the organization does not operate in a particular region, it is not the responsibility of the organization to appear for its members, which can lead to a negative impression for the rest.
Increased conversions
Another rule of relevance is to drive meaningful conversions. Before significant conversions, for example, you need to fill out the form to find out more about your organization, sign up, sign up as a volunteer, subscribe to email distribution, etc.
To increase conversions, you must install Google Analytics on your website. The benefit of Google is that there will be one significant conversion every time you visit your site.
Structure of a Google Ads account
Another benefit is that the structure of your cloud account may be consistent with Google’s best practices. It is necessary to create at least two groups for a skin advertising campaign. The group of voices is a collection of both keywords and advertising voices. The skin group may take revenge on one adaptive noise response.
Extended Sitelink – a comprehensive access to the structure of your cloud record. These are small things that can get you noticed and allow people to see other pages on your website. If you google a topic related to the work of your organization, you may be overwhelmed, for example, before publishing a blog on your website about that topic itself. And then, under it, additional messages can be sent to the information block, contacts or a specific side of the site.
These are the basic rules that describe eligibility for Google Ad Grant benefits. You should also be aware that Google’s rules are constantly changing. It is therefore important to continuously monitor changes and innovations and maintain the effectiveness of the Google advertising grant.
Begin by entering your first and last name to establish your identity. The next crucial step is providing your email address; remember, it must be a business, branded, or corporate email, as generic email addresses are not accepted. This is to ensure a professional level of communication and to filter out non-serious inquiries.
You are also required to include your website’s URL. This is vital as it gives context and allows for a preliminary assessment of your online presence, which is integral to the audit process. Furthermore, you must clarify your status regarding NGO registration or your interest in Google Ad Grants. This information is essential for tailoring the audit to your specific needs and circumstances.
After you have filled in all these details with precision and care, review them to ensure accuracy and completeness. Submitting accurate and comprehensive information is crucial for a meaningful audit.