The NGO Associo team conducted a detailed analysis of the GO AFK website for compliance with Google Ad Grants requirements, modernized the structure and content, and prepared the project for promotion.
About the organization
GO AFK helps IT specialists find direct contracts with foreign companies, ensuring stability and career development.
Main activities:
- Search for contracts from international organizations, taking into account the professional knowledge and skills of the specialist.
- Assistance in creating or improving the quality of resumes and portfolios, preparing candidates before interviews.
- Analysis of interviews, discussion of the results, which in the future will help the specialist become more successful and more self-confident.
The organization also attracts scouts to cooperate – specialists in searching for contracts for IT specialists.
GO AFK is a project that helps scouts and IT specialists establish cooperation, earn money together, increase their level of well-being and stable income.
Goals and objectives
Our main task was to analyze and prepare the site for optimization, implement all solutions and send an application to Google Ad Grants.
Basic requirements for the site:
- information about the mission of the organization, which must be clearly formulated;
- high-quality optimization;
- secure HTTPS protocol;
- only working links;
- block with non-commercial articles;
- regularly updated blog;
- benefit to society;
- there is no advertising that is not related to the organization’s field of activity.
Results
After all the preparatory work was completed, Google Ad Grants accepted the application. Our PPC specialist set up the advertising campaign. The first months showed the effectiveness of advertising, and cooperation continues today.
You can get acquainted with the site in its current form by following the link.
Begin by entering your first and last name to establish your identity. The next crucial step is providing your email address; remember, it must be a business, branded, or corporate email, as generic email addresses are not accepted. This is to ensure a professional level of communication and to filter out non-serious inquiries.
You are also required to include your website’s URL. This is vital as it gives context and allows for a preliminary assessment of your online presence, which is integral to the audit process. Furthermore, you must clarify your status regarding NGO registration or your interest in Google Ad Grants. This information is essential for tailoring the audit to your specific needs and circumstances.
After you have filled in all these details with precision and care, review them to ensure accuracy and completeness. Submitting accurate and comprehensive information is crucial for a meaningful audit.