Are you interested in receiving a Google Grant for NGO? Confused about applying for a Google Grant? Never heard of Google Grant? If you need an explanation of who, what, when, where, why and how to work with Google Ad Grant – this article is for you.
Who can use Google Grant?
If your non-profit organization is located in one of the 50 approved countries and has valid charity status, you may be eligible for a Google Ad Grant for NPOs!
In the United States, all 501(c)(3) organizations that are not hospitals, schools, or government agencies are eligible for a Google Ad Grant.
What is a Google Grant?
Google Grant is a (free!) useful tool that helps nonprofits increase everything from their online presence to their donation numbers. Google Grant for NPOs provides approved nonprofits with $10,000 per month to advertise their organization. This will allow your nonprofit to place ads that will appear at the top of the Google search results page. Every time someone clicks on your ad to go to your site, a portion of the grant money will be spent.
For the vast majority of non-profits, $10,000 is more than they will need to reach all the users who are searching for them online. But even if you spend all $10,000, you will never be charged “real” money. Your account will spend your Google Grant and then simply stop serving ads.
When does the Google Grant for NGO end?
Never! Your $10,000 is automatically renewed every month. Any grant money you don’t spend will be returned to Google.
The $10,000 grant is generous, and many nonprofits struggle to spend the entire amount in a month because they have a virtually unlimited budget!
Why get a Google Grant for NGO?
Nonprofit organizations need public interest, participation, and support to survive. And Ad Grant allows you to reach potentially thousands of new people who are looking for you online. By placing your ad above all related search results, a Google Grant allows you to reach people who are already interested in what your organization does. With well-targeted ads, the nonprofit is sure to reach the desired audience.
How do I know if it works?
With Google Grant, NGO no longer have to worry about whether people are seeing and responding to your ad! Tools like Google Analytics can help you track the success of your ads by displaying every valuable conversion action they take on your website.
Where to get a Google Grant?
You can start the application process on the Google Ad Grants webpage. Or, if you choose to work with CSODigital, we’ll get the Google grant for you!
We have examples of successful experiences of obtaining Google Ad Grant for NGO. With our help, you will go through the process of obtaining a grant with compliance with all its conditions.
Begin by entering your first and last name to establish your identity. The next crucial step is providing your email address; remember, it must be a business, branded, or corporate email, as generic email addresses are not accepted. This is to ensure a professional level of communication and to filter out non-serious inquiries.
You are also required to include your website’s URL. This is vital as it gives context and allows for a preliminary assessment of your online presence, which is integral to the audit process. Furthermore, you must clarify your status regarding NGO registration or your interest in Google Ad Grants. This information is essential for tailoring the audit to your specific needs and circumstances.
After you have filled in all these details with precision and care, review them to ensure accuracy and completeness. Submitting accurate and comprehensive information is crucial for a meaningful audit.