How to create content for Google Grant: the best guide

Regardless of the fact that you recently lost your Google advertising grant, you are still wondering how much extra traffic you can get to your site. Receiving a Google grant and paying for it is a significant investment in time and satisfaction. Also, of course, you want to ensure that your investments bring results, and that more people become involved with your organization.

One of the most important factors in the success of Google Grant advertising campaigns is clear content on your website. The new Google Ad Grant will ensure your organization receives significant conversions and additional traffic. But what does it look like and how to create content for advertising correctly? Let’s get clear.

From this article, we will look at 7 steps that will help you create content that will effectively bring you a lot of Google users.

Step 1. Identify one (and only one) problem for one publication

The idea of ​​trying out new ideas to feed your readers will immediately become boring. But Google favors those who try to create content that clearly addresses a specific diet and satisfies a demonstrated need.

Your topic may be self-sufficient and clearly defined. Just like the keywords are broad in meaning, a broad topic has a wonderful cob. Prote, if you are ready to publish an addition to the blog and the whole side, you need a clearly defined topic that clearly addresses one problem.

Step 2. Select additional key phrases for the entry that matches the content

How does Google itself determine the quality of a page? To be honest, since you are not a member of the Google team, no one knows exactly what the formula is for the search system for rating content. It appears that Google values unique content that matches search queries with rich keywords (long phrases) that Google users search for most often. Take these words.

Since, for example, you are writing about “additional help,” then it is not good to dwell on something like the main keyword. Refine your topic to a small, self-sufficient key phrase with several words, for example, “helping people with disabilities near the Dnieper.” This keyword will not fail to inform the audience (up to the middle of the singing place, singing category), as well as the nutrition that you give with your content.

Step 3. How exactly to create content

So now you have a narrow topic that answers one question, and you’ve identified a main long-tail keyword (phrase) for it. Now – write. Here are some general considerations to keep in mind.

For blog posts and news, create longer texts – from 1000 to 2000 words. Long-form articles consistently rank higher in organic search than short pieces of text, and offer plenty of opportunities for well-targeted Google Ad Grant ad groups.

Include the exact wording of your key phrase 2-4 times per article. Most importantly, add it to your title tag and H1 header. We suggest also including it in at least one H2 subheading and at the end of the body text. Any other shorter keywords can also be placed throughout the post.

Step 4: Use a variety of media

Any exceptional content includes media breaks from an endless wall of text, no matter how useful it is.

Give your reader a welcome break with videos, pictures, charts, graphs, audio clips, memes (!), anything that isn’t text.

Creating content with unique multimedia is always a plus. It visually grabs the user’s attention as soon as they land on the page and keeps them there until the end. You need to give users reasons to stay on your site as long as possible.

Step 5: Add Outbound Links (But Sparingly)

Linking to other URLs on similar topics will increase your site’s organic search ranking because it helps Google determine the relevance of your page.However, don’t give your user too many reasons or opportunities to leave your page. So when you do add a source link, make sure it’s justified. These can be references to material that is fundamental to the topic, provides valuable perspective, strengthens your argument, or provides critical contrast.

At the same time, keep in mind that the quality of external content also matters to Google. Ideally, your page should link to quality content that belongs to an authoritative domain with a high SERP ranking). The higher the SERP, the more valuable Google considers the domain to be. For example, the top SERP rankings belong to Google, Wikipedia, and other domains that are linked from the rest of the Internet.

Step 6: Add internal links to other content on your site

But internal links to other content on your website can be sprinkled liberally. Internal linking is a great way to easily integrate your organization’s specific success stories, case studies, etc. into the context of the bigger picture. With the help of internal links, you can create content that complements the existing one, invite the user to the landing page, make the indexing of the new page faster.

Step 7. Call readers to action!

By the time the user reaches the bottom of the page, you need to make sure you’ve told them what to do with that information. Your call to action (CTA) should be clear from the start.Want them to donate, volunteer, or attend an event? Give them a link, button or form to take the next step towards it immediately.

Don’t forget to add social media icons. Icons will make it as easy as possible to add your content to the news feed of your site users with one click. This is another great tactic to drive traffic to your social platforms.

Here it is, a guide on how to create content that will definitely be highly rated by Google. It will help you rise in organic search rankings and create many effective ads for your content.