We have collected the most popular questions about Google Ad Grants from our customers to understand in more detail what it is, what this program is for and how it works.
Question 1: $10,000 for advertising is an attractive offer, but where is the cover?
And indeed, the offer is really very attractive. Google maintains its popular status as a “good cause corporation” by empowering non-profit (often charitable) organizations to push ideas to the masses. It should be understood that such an offer works only for non-profit organizations and subject to compliance with the relevant conditions. You can learn more about the grant in our other article at the link below.
Questions about Google Ad Grants 2: Google’s program is designed for non-profit organizations. Is it possible to get a grant if the company is engaged in business?
Business sites are not eligible for Google Grants. Only a non-profit organization (not to be confused with a charity) can do this. Google did not simply establish such rules (including tax nuances) and does not deviate from them.
Question 3: How long can you get a grant? Is it necessary to continue it?
Officially, the program has no time limits. It has been in effect since 2003, the only condition for extending the grant is compliance with the criteria of the Google Grants program.
To participate in the program, your organization must be non-commercial, have a website that meets the established requirements, and also follow the rules of the program, indicated on the official website.Google Ad Grants
Questions about Google Ad Grants 4: What happens if the program closes?
All approved organizations will continue to receive $10,000. for advertising per month. But the opportunity to submit a new application will not be available.
Question 5: What can I advertise with the program budget?
Ad Grants advertising rules are almost identical to the general rules of Google Ads. There are some specific rules that you can read on the official Google website.
Questions about Google Ad Grants 6: Is it possible to spend these funds for other purposes?
No. Funds that you receive within the framework of the Google Grants program can only be spent on financing Google advertising campaigns.
Question 7: Is it possible to lose a grant and for what?
Failure to comply with Google’s terms may result in the loss of the grant. It is worth noting that the ban of the account in this case does not happen immediately. The company will send you a message with recommendations for correction. If the errors are not corrected, your account will be banned after 2 weeks until the problems are corrected. After the correction, you can apply to have your account unblocked.
Questions about Google Ad Grants 8: Can the advertising budget be more than $10,000?
It is possible. However, this requires you to go through the confirmation and approval process again. There are organizations that have received several approved grants.
Question 9: In which territories can I include my advertisement?
Advertising can be launched in all territories that are available to you in the Google account.
Questions about Google Ad Grants 10: Is it possible to advertise partner projects?
Unfortunately, direct placement of partner programs on the site that received the grant is not allowed.However, it can be done in another way – through lead generation forms and email distribution. In this way, you can redirect users to affiliate programs.
Question 11: Everything looks great on paper. But are there any downsides to the program?
There are still disadvantages, and often they are associated with limitations. For example, a limit of $2. per click It is also impossible for the CTR (click-through rate) to be lower than 5%.
Question 12: How much time should be spent on working with the account?
Everything is quite individual, but Google recommends checking the account at least 1-2 times a month. We recommend doing this at least once a week, and the ideal option would be to find an agency that will create the perfect Google Ads account and take care of its full maintenance.
Question 13: Do I have to spend $10,000 every month to keep my ad grant?
No. Company policy does not force this, so it is better to focus on the results of your mission and the effectiveness of advertising.
Question 14: Do Ad Grants campaigns compete with paid Google Search campaigns?
Ad Grants ads appear on search pages alone or after paid ads.
We hope that the answers to all questions will be useful for you. You can find more answers about the grant in other articles of our blog or get a consultation with our specialists.
Begin by entering your first and last name to establish your identity. The next crucial step is providing your email address; remember, it must be a business, branded, or corporate email, as generic email addresses are not accepted. This is to ensure a professional level of communication and to filter out non-serious inquiries.
You are also required to include your website’s URL. This is vital as it gives context and allows for a preliminary assessment of your online presence, which is integral to the audit process. Furthermore, you must clarify your status regarding NGO registration or your interest in Google Ad Grants. This information is essential for tailoring the audit to your specific needs and circumstances.
After you have filled in all these details with precision and care, review them to ensure accuracy and completeness. Submitting accurate and comprehensive information is crucial for a meaningful audit.